Vickys: Virtual Perreo

Cerveza Victoria, Mexico’s oldest beer brand, drove fame and engagement around its new flavoured variant, Vicky Chelada, by virtually recreating Mexico’s street parties during the pandemic.

Objectives

Mexico’s oldest beer brand Cerveza Victoria was launching a new variant, Vicky Chelada Beer offering a new taste from the streets. We had to make it the drink of choice for Mexico’s flavoured beer drinkers.

Objective:Make Vicky Chelada famous...

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