Vickys: Virtual Perreo

Cerveza Victoria, Mexico’s oldest beer brand, drove fame and engagement around its new flavoured variant, Vicky Chelada, by virtually recreating Mexico’s street parties during the pandemic.


Mexico’s oldest beer brand Cerveza Victoria was launching a new variant, Vicky Chelada Beer offering a new taste from the streets. We had to make it the drink of choice for Mexico’s flavoured beer drinkers.

Objective: Make Vicky Chelada famous and engage the audience.


Vicky Chelada is a mix of beer, chili, lemon, chamoy and mango, flavours inspired by the mix of cultures found in some of the most authentic neighbourhoods of Mexico. It was our tribute to the barrios de México, representing the mix of flavours and diverse food that you could find in the country’s...

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