Vicinity Media: #WhereIsMyAd campaign

Vicinity Media, a South African geolocation tech developer, demonstrated the accuracy of its product with a publicity campaign targeting advertising professionals, providing cost-effective brand awareness.

Campaign Details

Brand: Vicinity MediaLead Agency: Vicinity MediaRegion: EMEA

Strategy

Objective

We created the #WhereIsMyAd campaign to show the industry just how precise our location-based tech is. Not on a demo site, or with a screenshot, but actually live on a real-world publisher site. At Vicinity Media, 1st party location data is our unrivalled USP. We get this data directly from the end user. No one else does this because it's technically challenging and takes years to build up direct integrations. We did it because it's the only way to ensure accuracy

Target Audience

We...

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