Title: The Unfiltered History TourBrand: Vice MediaProduct: VICEIdea: Dentsu CreativeCountry: India
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|12 months - 3 years||UNITED KINGDOM||Non-specific||Adults (26-55)||Middle||£8,800|
The Unfiltered History Tour is an example of social good driving commercial growth.
Created in 2020, Vice World News had four core business objectives heading in to 2021/22:
- Raise Awareness of VICE World News among the critical 18-34 year old audience
- Build Understanding of the VICE World News proposition
- Drive cross-channel consumption of our content across...