ViacomCBS EyeQ: Culture of influence

Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.
  • Influence is no longer the sole province of any one type of person, platform, location, social status or genre.
  • Influence is vast and fragmented, dotting the online landscapes of art, design, writing, music, photography and entertainment.
  • As global ad spend on the influencer marketing industry reaches $15 billion by 2024 , understanding how the creator economy has fundamentally shifted consumer culture and expectations is foundational for brands and marketers looking to engage creators.
  • The report looks at four critical shifts in the world of online influence and what these changes mean for creators, audiences and brands....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands