VF Corporation: Rugged Wear campaign

Rebecca Stanfel

Wrangler, Inc., a division of VF Corporation, launched a new line of clothing in 1993. The Rugged Wear line featured sturdy fabrics, camouflage patterns, and layers of warmth to appeal to those who enjoyed hunting, fishing, and other outdoor activities.

VF Corporation: Rugged Wear campaign

Rebecca Stanfel

OVERVIEW

Wrangler, Inc., a division of VF Corporation, launched a new line of clothing in 1993. The Rugged Wear line featured sturdy fabrics, camouflage patterns, and layers of warmth to appeal to those...

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