VF Corporation: Find Your One True Fit campaign

In 2003, Lee Jeans, a division of VF Corporation, was a 114-year-old company whose brand of women's jeans, Lady Lee Riders, had been a staple of closets for more than 50 years.

VF Corporation: Find Your One True Fit campaign

Rayna Bailey

OVERVIEW

In 2003, Lee Jeans, a division of VF Corporation, was a 114-year-old company whose brand of women's jeans, Lady Lee Riders, had been a staple of closets for more than 50 years....

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