VF Corporation: Cut To Be Noticed campaign

Mariko Fujinaka

The Lee Apparel Company, a division of VF Corporation, piloted an image-altering advertising campaign that began in the autumn of 1995 and continued through 1997.

VF Corporation: Cut To Be Noticed campaign

Mariko Fujinaka

OVERVIEW

The Lee Apparel Company, a division of VF Corporation, piloted an image-altering advertising campaign that began in the autumn of 1995 and continued through 1997. Lee hoped to update its...

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