Vestel: It’s possible with Vestel, why not?

Vestel, a Turkish home and professional appliances manufacturing company, increased awareness, brand linkage scores and website visits in Turkey by collaborating with a celebrity.

Summary

Vestel, known as the leading TV brand in Turkey, launched a new platform, "It's Possible With Vestel, Why Not?" to support its image in the white goods category, and raised its position to third place among the top of mind brands in the white goods category.

  • Vestel's dominance in the TV category was overshadowing the brand's presence in the white goods category.
  • The target audience did not spontaneously associate Vestel's white goods with technology. Although whenever consumers received detailed information about Vestel's products equipped with the latest technologies and had the opportunity to get to know them closely and...

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