Vespa S

Vespa is a product and brand with a focused, well-defined target audience. They tend to hate advertising, but this case is intended to demonstrate the power of advertising, while highlighting efforts that do not feel like advertising.

Vespa S


Business Results Period (Consecutive Months):April 2008 – March 2009
Start of Advertising/Communication Effort:April 1 2008
Base Period for Comparison:April 2007 – March 2008

a) Synopsis of the Case

Vespa is a great product...

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