Verizon: Verizon 360 Live – The Macy’s Thanksgiving Day Parade reimagined

Verizon, an American telecommunications company, generated media buzz and PR around the arrival of their 5G technology through their Thanksgiving Day campaign in the USA.

Telephone & internet services
United States
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough

Campaign details

Brand: VerizonBrand owner: Verizon CommunicationsEntrant company: Zenith, New YorkMarket: United StatesSector: Telephone & internet servicesMedia channels:Livestreaming, Outdoor, out-of-home, Public relations, Sales promotion, Social media,...

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