Verizon: The team that wouldn't be here

Verizon, a wireless network operator, created an impactful Super Bowl campaign that helped consumers see how reliable its network is through a video that highlighted how first responders had used Verizon to answer life-saving calls for some NFL players.

Campaign details

Brand: VerizonAgency: McCann New YorkCountry: United States

Why is this work relevant for Creative Strategy?

We used the Super Bowl to reframe our core proposition in a way that not only leveraged the platform but also upended the marketing...