Veni vidi vici: methodological synergy!

This paper seeks to demonstrate the effects and effectiveness of a synergistic usage of two powerful yet passive research tools: ethnography and neuroscience.

Veni vidi vici: methodological synergy!

Neil McPheeNuance Research, United Kingdom

Peter LaybourneNeuroco Ltd and Fathom International Ltd, United Kingdom

INTRODUCTION

Our paper seeks to demonstrate the effects and effectiveness of a synergistic usage of...

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