Vedantu: Student's special week on KBC

Chaithali Rai

Vedantu, an online education brand, launched a campaign in India to establish itself as the most credible K12 education brand.

Campaign details

Brand: VedantuBrand owner: VedantuLead agency: EssenceCountry: IndiaIndustries: Educational, universitiesMedia channels: Competitions & contests, Mobile & apps, Product placement, Social media, TelevisionBudget: 1 - 3 million

Executive summary

In a world that is rapidly adapting to online education, it became imperative for Vedantu to establish itself as the most credible K12 education brand. Association with the right platform like KBC with the right voice like Amitbah Bachhcan, with a never before integration in the history of show, was an opportunity which they capitalised on very well....

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