Campaign details
Brand: VedantuBrand owner: VedantuLead agency: EssenceContributing agency: ESPCountry: IndiaIndustries: Educational, universitiesMedia channels: Content marketing, Livestreaming, Mobile & apps, Online display, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
The Covid-19 lockdown in India has transformed online education from being an option to a necessity. During this period, in line with its motto 'India's Learning Won't Stop', Vedantu introduced free live interactive classes to Grade 1 to 12 students, as well as motivational content such as its MasterTalks with Achievers series....