Vedanta Limited: #RunForZeroHunger

Indian mining firm Vedanta launched its #RunForZeroHunger campaign at the Delhi Half Marathon, using TV spots, earned media and print activations to gather 40,000 participants, resulting in 2m meals being donated.

How it works?

  • Vedanta will donate one meal for each kilometer covered by the participants.
  • People could also join the cause if they did not participate in the On Ground Race by sharing their 'Run' on social media with #RunForZeroHunger.

VDHM TV Campaigns

Radio Campaigns

Celebrity Endorsements

Sudhanshu Mittal, Vice President of Indian Olympic Association and President of Kho Kho Federation of India

Anil Ambani, Former Chairman of Reliance Group

International Event Ambassador

Two Olympic gold medals, nine World Championships titles and an incredible 27 world records in a storied International career make Haile Gebrselassie one of the greatest distance...

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