Vedanta Limited: Nand ghar

Vedanta, an oil, gas and metals company, generated views and impressions of Nand Ghar, its social initiative in India aiming to bridge the urban and rural divide in childhood care, by creating a series of educational videos for TV, social media and online platforms.

Background

#ForABetterKal

  • Nand Ghar is Vedanta's flagship social initiative in collaboration with the Ministry of Women and Child Development in which more than 3300 "Anganwadis" have been modernized to bridge the urban and rural divide.
  • Project Nand Ghar provides a modernized form of the Anganwadi ecosystem which works towards the eradication of child malnutrition, provides pre-primary education for children, preventive & curative healthcare services, sanitation, and skill development for rural women.
  • To further the cause and build a movement for anganwadi transformation in India, a series of 5 videos were released to showcase how project Nand Ghar is imparting education,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands