Vedanta Aluminum: Hard hat challenge – uplifting women in STEM fields

Vedanta Aluminium, an aluminium producer, launched a campaign in India to draw attention to women thriving in manufacturing, so it could encourage more women to join the industry.

Overview of Campaign

Vedanta Aluminium, a business of Vedanta Limited, is one of the world's leading producers of Aluminium. The company wanted to address the lack of women in manufacturing and heavy engineering segments, particularly in India.

To address the issues that have kept women from actively considering careers in manufacturing, we conceptualised the 'Hard Hat Challenge', an AR Filter engagement that inspired women to picture themselves working in the industry. The main objective was - "To draw attention to women thriving in manufacturing, so we can encourage more women to do so".


The campaign was...

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