Vedanta Aluminum: Hard hat challenge – uplifting women in STEM field

Vedanta Aluminium, a global natural resources company, created the ‘hard hat challenge’, an AR filter engagement that inspired women to pursue careers in manufacturing.

Overview of Campaign

Vedanta Aluminium, a business of Vedanta Limited, is one of the world's leading producers of Aluminium. The company wanted to address the lack of women in manufacturing and heavy engineering segments, particularly in India.

To address...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands