Vedanta Aluminum: Hard hat challenge – uplifting women in STEM field

Vedanta Aluminium, a global natural resources company, created the ‘hard hat challenge’, an AR filter engagement that inspired women to pursue careers in manufacturing.

Overview of Campaign

Vedanta Aluminium, a business of Vedanta Limited, is one of the world's leading producers of Aluminium. The company wanted to address the lack of women in manufacturing and heavy engineering segments, particularly in India.

To address...

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