Vedanta Aluminium: The metal of future

As India’s primary aluminium producer, Vedanta Aluminium took the lead by launching its first green aluminium product range, Restora, to establish aluminium as a metal of strategic importance, increase the per capita consumption and deliver the importance of aluminium for the national vision.


Vedanta Aluminium launched the campaign 'Aluminium, the Metal of the Future' to establish aluminium as a strategic and sustainable metal.

The objective was to highlight the applications of aluminium in India, promote its importance for national development, and increase its consumption in India.

Through a 360-degree omni-channel approach, the campaign engaged the B2B audience, focused on key industries, and made the general public aware of aluminium's significance.

The impact included increased per capita consumption, launch of green aluminium products, extensive media coverage, social media engagement, and successful events. Overall, the campaign successfully raised awareness and generated interest in aluminium,...

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