Vedanta Aluminium: ‘People of metal’ – saga of survival and triumph

Vedanta Aluminium, an aluminium producer, increased exposure, impressions and views in India by launching a campaign that celebrated the successes of rural heroes.

Situation analysis

Jharsuguda and Kalahandi districts of Odisha have for years generated stories of extreme poverty, hunger, and malnourishment. However, things changed after Vedanta Aluminium took the landmark decision of setting up its aluminium operations...

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