Vedanta Aluminium: Breaking the bias’ to make her presence felt in the manufacturing sector

Vedanta Aluminium, an aluminium producer, launched a campaign in India to initiate dialogues on careers for women in manufacturing, inspire them to join the manufacturing sector, and highlight the businesses progress and the company's focus on diversity and inclusion.

Situation Analysis

Women account for only 12% of the overall workforce in India's manufacturing sector. Their representation in the mining and metals segment is even less, at a meagre 4%. Manufacturing is key to India's economic progress and for India to become an economic superpower, this gender dynamic must change else the industry loses out on significant human capital. Through a series of bold steps, Vedanta Aluminium has been 'Breaking the Bias' about a woman's role in the manufacturing industry, encouraging women to explore a career in manufacturing and setting the example for the Indian manufacturing sector, all at one go!...

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