Agencies are in the midst of a diversity crisis - one that favours the South-East of England's higher-educated middle class.
This narrowness is a lose-lose. Talented people miss out on career opportunities, and clients get work developed in a bubble.
Enter VCCP Stoke Academy.
The result of a passing conversation between a creative and strategist that they kept revisiting.
The output of a belief that we could broaden the socio-economic diversity of our talent, improve the work of our industry, and give brilliant people outside the M25 the opportunity to thrive in a creative career.
A passion project...