VCCP: JFDI planning the story of VCCP Stoke Academy

Integrated communications agency VCCP created awareness of the ad industry and contributed more than £1m to the local economy through its vocational training offering in Stoke.

Executive Summary

Agencies are in the midst of a diversity crisis - one that favours the South-East of England's higher-educated middle class.

This narrowness is a lose-lose. Talented people miss out on career opportunities, and clients get work developed in a bubble.

Enter VCCP Stoke Academy.

The result of a passing conversation between a creative and strategist that they kept revisiting.

The output of a belief that we could broaden the socio-economic diversity of our talent, improve the work of our industry, and give brilliant people outside the M25 the opportunity to thrive in a creative career.

A passion project...

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