Vauxhall Tigra - Pride and Prejudice

Campaign in 1999 by Lowe Howard-Spink for Vauxhall Tigra. Need to differentiate from major heavy-spending competitor Ford Puma.
Agency: Lowe Howard-SpinkAuthor: Rachel Hamilton

Vauxhall Tigra: 'Pride and Prejudice'


How could we reaffirm people's pride in the Vauxhall Tigra when it was under attack from the sleeker, faster, younger Ford Puma?

And how could we utilise...