Vauxhall Tigra - Pride and Prejudice

Campaign in 1999 by Lowe Howard-Spink for Vauxhall Tigra. Need to differentiate from major heavy-spending competitor Ford Puma.
Agency: Lowe Howard-SpinkAuthor: Rachel Hamilton

Vauxhall Tigra: 'Pride and Prejudice'

SAVING THE TIGRA

How could we reaffirm people's pride in the Vauxhall Tigra when it was under attack from the sleeker, faster, younger Ford Puma?

And how could we utilise...