Vaseline: See my skin

Vaseline, a skincare brand, launched the world’s most diverse medical image library, See My Skin, to raise mass awareness in the US of the consequences of underrepresented images on darker skin, deepen brand interactions and increase dermatologist bookings by driving product sales.


America is a multiracial society, but in matters of health it's also a deeply unequal one. People of color make up 40% of the US population, but when it comes to searching for skin conditions online, less than 6% of image-based results are on darker skin tones.

As the original skin protectant that has been healing skin for over 150 years, Vaseline® exists to give everybody healthy skin. The brand seized an opportunity to realize its purpose in a truly impactful way for Black women with See My Skin.

See My Skinis the first and only database...

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