Vaseline: How tapping into Thai women’s wanderlust supercharged Vaseline in Thailand.

Vaseline, a skin care brand, created a new brand device that was designed around a clinical Vaseline-treated leaf to increase brand power, penetration and value share in Thailand.

Campaign details

Brand: Vaseline Brand owner: Unilever Entrant company: OgilvyIdea creation: Wunderman Thompson Singapore Market: Thailand Sector: Skin care, sun protection Media channels: Social media, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Online videoBudget: 1 - 3 million

Campaign video

Creative assets

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