Campaign details
Brand: Vaseline Brand owner: Unilever Entrant company: OgilvyIdea creation: Wunderman Thompson Singapore Market: Thailand Sector: Skin care, sun protection Media channels: Social media, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Online videoBudget: 1 - 3 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....