Vaseline: Choose real life

Skincare brand, Vaseline, shifted the category narrative to increase its sales in the face of the COVID-19 lockdown in Thailand.

Campaign details

Brand: VaselineBrand owner: UnileverAgency: Ogilvy SingaporeMarket: ThailandSector: Skin care, sun protectionMedia channels: Online display, Online video, Social media, Television, Word of mouth, influencersBudget: 3 - 5 million

Executive summary...