Vaseline: #BebasGera – liberating Indonesian Hijabi from stifling heat

Vaseline Indonesia, a petroleum-jelly product brand, launched a campaign in Indonesia to leverage on the issues of 'Gerah', and improve its scores on brand imagery, market share and relevance.

Campaign details

Brand: Vaseline IndonesiaAgency: Wunderman Thompson IndonesiaRegion: APAC

Strategy

Objective

Introducing our Hijab bright variant series through a heartfelt message that resonates with the lives realities of Indonesian Hijabi.

In the past...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today