Vaseline - Prescribe the Nation

Unilever challenged its Vaseline marketing team to create an engaging digital experience, as part of a fully integrated campaign, to track the viral spread of a new product called Vaseline Clinical Therapy Lotion.

Vaseline - Prescribe the Nation

Ogilvy New York


Category: Product Manufacturing and DistributionCountry where program ran: USADate program started/ended: 6th October 2009 - Present

Product Description: Vaseline Clinical Therapy Lotion. Clinically proven to provide prescription strength moisturization and deliver triple action results -instant relief, long-lasting protection, and sustained recovery - to extremely dry skin

Advertiser/Client Name: Ogilvy New YorkMedia Channels:Website:


Marketplace Challenge:

How do you drive trial and awareness around a new product that is so effective people will organically share it with others? Vaseline challenged...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands