Vanish: Me, my autism & I

Stain remover Vanish revitalised its relevance by creating positive impact for an under-represented group in the UK.

Campaign details

Title: Me, My Autism & IBrand: ReckittProduct: VanishIdea: HAVASCountry: United Kingdom

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsUNITED KINGDOMNon-specificParents & familiesMiddleTV Production: £675,000 Other channel production (activation, social, digital): £50,000 Fee: c. £230k Media investment: £880k (excluding the free C4 media)

Why is this work relevant for Creative Effectiveness?

This case celebrates how Vanish defied category conventions and reframed creative norms to achieve outstanding effectiveness on two levels.


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