Campaign details
Brand: VanguardBrand owner: VanguardEntrant company: AML Group, LondonMarket: Europe, United KingdomSector: InvestmentMedia channels: Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television, Video on demandBudget: 5 - 10 million
Executive summary
We turned Vanguard from relatively unknown in the consumer space into the 'Nike of the investment industry'. With a strategy to democratise investing for all, our campaign showed how Vanguard's principled approach brought Value to Investors. And our iconic 'V for Value' sign put value in the hands of investors...