Van Gils was a strong formal menswear brand of the 1980s, but has since fallen into decline. In an effort to reverse this trend, a word of mouth campaign was developed based around the core theme that Van Gils made suits that could take men to new places.
Van Gils – Project Gander
THE BRIEF
Van Gils was a strong formal menswear brand in the 1980s. In it's prime, it rivalled Hugo Boss, but it has since fallen into decline and is now largely unknown.
A Dutch advertising agency, Selmore, created a core...
