Van der Meulen Meesterbakkers (Netherlands) - Princess Crisbakes

As shown by this short paper, in the Netherlands, the crisbakes market is huge, but traditional, where line-extensions based on different flavours usually fail.
  

Van der Meulen Meesterbakkers (Netherlands) – Princess Crisbakes

Campaign Title Princess CrisbakesBrand Van der Meulen MeesterbakkersCategory A6 FMCG Food Medal BronzeAgency Backbone

SUMMARY

The aim was to introduce a new crisbake for girls...