Van Den Burgh – cup a soup

Campaign in 1998-9 by APL for Batchelors Cup-a Soup. Need to reposition brand, with a new target (young men).
Agency: APLAuthor: Farhat Zaheer

Real Men Dont Drink Cup A Soup

 

A BIT OF BACKGROUND ON BATCHELORS

Just two years ago, the Batchelors brand was perceived as 'dusty and dehydrated', and was targeted primarily at housewives with kids. The Batchelors world...