Valuing the visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour

Since the 1960s, the focus in market and social research has been on the search for deep motivations that underpin attitudes and behaviour, and, ultimately, decision making.
  

Valuing the visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour

Susan Bell, Suzanne Burdon, Jane Gregory and Josephine WattsCollective Intelligence Consultancy

COMPLEX DECISIONS MADE QUICKLY

The 21st...

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