Valenzuela City: Paspas permit predictive print ads

The Valenzuela government launched an integrated permit system in the Philippines.

Campaign details

Brand: Valenzuela CityBrand owner: Government of Valenzuela CityLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Government, social policyMedia channels: NewspapersBudget: Up to 500k

Executive summary

Filing business documents in most cities can be lengthy, confusing, complex, and inconvenient. To embody their vision as a modern city in the 21st century, the Valenzuela government launched an integrated permit system in November 2019. With Paspas Permit (Rush Permit), business owners can now apply and renew their permits and pay their quarterly business tax in as fast as 10 seconds....

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