V & S Vin & Sprit AB: Absolut Print campaign
Rebecca StanfelOVERVIEW
In 1981 Carillon Importers released an advertising campaign to establish an identity for Absolut Vodka, a premium vodka made in Sweden and owned by that country's...
V & S Vin & Sprit AB: Absolut Print campaign
V&S Vin & Spirit AB’s Absolut Vodka became the best-selling imported vodka in the United States and captured a sizable portion of total vodka sales largely because of the innovative and popular print ad campaign.
