UV Triplegard's case for avoiding the sea of sameness

Ward6 helped bring new life into fading Australian sunscreen brand UV Triplegard by reconnecting with a generation of new parents.

UV Triplegard's case for avoiding the sea of sameness

Agency Ward6Advertiser UV Triplegard – Valeant PharmaceuticalsAuthor David CousinsTotal Campaign Expenditure $500 - $1 million


Sometimes it's not so much what you do but what you don't do that sets you apart. In the case of the once-iconic sunscreen brand UV Triplegard, declining so fast there was little more to it than a G-string on a bather at the south end of Bondi, the challenge was to turn the brand around without using the familiar imagery or dominant media so convincingly owned...

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