Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies

Timothy M. Devinney, Jordan J. Louviere and Tim R. Coltman

Information Acceleration (IA) is a series of techniques for simulating consumers' `virtual' exposure to new products before the products themselves have been developed.

Utilizing Rich Multimedia Methods for the Elicitation of Preferences for Radical Future Technologies

Timothy M. DevinneyAustralian Graduate School of Management, Australia

Jordan J. LouviereUniversity of Technology, Australia

Tim R. ColtmanUniversity of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today