Using Web sites as part of the marketing mix

Web sites can be a valuable part of a brand’s marketing plan. You can add considerably to a site’s effectiveness if you consider not just the quality of content, but also aspects of site design such as distinctiveness, ease of use, personalization and innovation.

Using Web sites as part of the marketing mix

THE VALUE OF WEB SITES

A corporate Web site is often the product of a separate development team, and not the responsibility of the marketing team, but it can be an important element in your overall brand communication....

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