Using WAP Phones to Conduct Market Research

In July and August 2000, MORI and Nokia carried out trials using WAP (Wireless Application Protocol) mobile phones to conduct market research, to test the viability of mobile internet as a research methodology, and to explore the usability of a WAP mobile phone interface.

Using WAP Phones to Conduct Market Research A report on the prelimiary trials

Richard Matthews Marketing Research Team Manager for Product Development, Nokia Mobile Phones, United KingdomGary BennettAssociate Director and Head of Telecommunications Research,...