Using TNS Worldpanel to integrate planning decisions

Maureen Duffy, Newspaper Marketing Agency

Consumers react differently to ads in newspapers than they do to those in other media. In a comparison of heavy users of TV and newspapers, the TNS/Newspaper Marketing Agency research found that newspaper audiences were more male, younger, more upmarket, more metropolitan and more engaged than heavy television consumers.

Using TNS Worldpanel to integrate planning decisions

Maureen Duffy

In every company, people doing different jobs use a variety of information sources to inform their decision-making and measure the results of their work.

Often, the value of data used in...

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