Using Online Bulletin Boards to Develop High Value Corporate Strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy.

Using Online Bulletin Boards to Develop High Value Corporate Strategy

Penny Mesure

Orla McGouran

Michael Feehan


Planning corporate strategy can benefit from insights generated from interviews with key stakeholders who can be notoriously difficult to pin down. Online Bulletin Boards provide a powerful and flexible way to interact with senior audiences, generating high engagement and rich data for analysis. This paper includes case study detail from an evolving program of studies with key international stakeholders for Philips, leveraging Online Bulletin Boards to generate insights which drive critical decisions within short time frames dictated by senior management.

Corporate strategy is...

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