Using neuroscience to make the case for more diversity in advertising

Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin

There is residual reluctance to employ diverse and inclusive talent in messaging in advertising, despite ample research suggesting this should not be a concern; this reluctance appears to be the result of factors outside what the data say.

New research in marketing

This article is part of a series of articles from the WARC Guide to new research in marketing. Read more.

The massive missed opportunity

By not being more inclusive in who is cast in advertising, brands – and their agencies – continue...

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