Using mobile phones for survey research: a comparison with fixed phones

The increase in mobile phone penetration is stimulating a trend towards the use of mobile phones to supplement or even replace traditional telephone surveys.

Using mobile phones for survey research: a comparison with fixed phones

Paula Vicente, Elizabeth Reis and Maria Santos ISCTE-Lisbon University Institute


In the 1990s, telephone surveys became the dominant mode of data collection in countries with extensive telephone coverage. Phone surveys are based on the assumption that their sampling frame can provide good coverage of the target population. On the one hand, this condition requires that the percentage of target population missing from the sampling frame is small and, on the other, the units excluded from the frame are not very different from those...

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