Using Media Tools To Drive Communications Success
Nancy SellsPR Newswire
Whether you're a seasoned public relations executive or just starting out, you know that while the ultimate goal of individual PR programs differ, most have in common the need to generate positive media coverage in the publications and outlets that are read by your (or your client's) organization's target audiences.
Whether the media coverage you seek simply promotes the results of a survey, reports on a new product or service, or marks the beginning of a campaign to influence the public on a particular issue, there's a good deal...