Using Media Intelligence Tools To Drive Communications Success

All PR campaigns depend on positive media coverage in outlets which will reach their target audience.

Using Media Tools To Drive Communications Success

Nancy SellsPR Newswire

Whether you're a seasoned public relations executive or just starting out, you know that while the ultimate goal of individual PR programs differ, most have in common the need to generate positive media coverage in the publications and outlets that are read by your (or your client's) organization's target audiences.

Whether the media coverage you seek simply promotes the results of a survey, reports on a new product or service, or marks the beginning of a campaign to influence the public on a particular issue, there's a good deal...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands