Using latent class mixture models to develop tomorrow?s winning products today

Identifying unmet customer needs is critical for developing breakthrough new products and services. This paper discusses why current market research techniques, especially focus groups and one-on-one interviews, are incapable of identifying unmet user needs.

Using Latent Class Mixture Models to Develops Tomorrow's Winning Products Today

Albert FitzgeraldAnswers Research, Inc., United States.

INTRODUCTION

For telecommunications firms to be successful, they need to develop new products and services. This constant...