Using Investment-Based Techniques To Prove The 'Bottom Line' Value Of Research & Give CEOs What They Want
Vicki Tanner Maitland Tanner & Associates Pty Ltd
During the recession of the early 1990s I presided over a research department for...
Using Investment-based Techniques to prove the "Bottom Line" Value of Research
Argues for the need to express research results in financial terms, which is what CEOs want. The three essential steps (each discussed in detail and illustrated) are: link research objectives to corporate objectives, prove the value of the potential investment, and communicate success in `bottom line’ terms.
