Using interaction networks to map communities on Twitter

This article summarizes our work using a network-based approach to mapping the main constituencies discussing specific topics on Twitter.


The world has changed. The battle for hearts and minds is no longer just fought on the street by politicians canvassing door to door or at rallies. These days, social media play an important role in convincing potential voters who to vote

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands