Using faces: measuring emotional engagement for early stage creative

This paper describes FacetraceTM, a method for measuring emotions from facial expressions. The paper outlines what led to the construction of the technique, and the psychological theory underpinning it.

Using faces: measuring emotional engagement for early stage creative

Orlando WoodClient Director, BrainJuicer Group plc, United Kingdom

INTRODUCTION

Purchase intention, relevance, understanding, brand recall: there will be few researchers who are unfamiliar...

Not a subscriber?

Schedule your live demo with our team today