Using Ethnography and Observation Research to Understand Consumer Behaviour in the Retail Aisle

In order to increase sales, it is important to understand what happens within the mind of the consumer while in the retail aisle.

Using Ethnography And Observation Research To Understand Consumer Behaviour In The Retail Aisle

Barbara Foster, Cesar Carbajal and Max Ruckman Market Research Associates

Introduction

Black & Decker, Society Brass Collection approached Market Research...