Using Ethnography and Observation Research to Understand Consumer Behaviour in the Retail Aisle
Barbara Foster, Max Ruckman and Cesar Carbajal
In order to increase sales, it is important to understand what happens within the mind of the consumer while in the retail aisle.
Using Ethnography And Observation Research To Understand
Consumer Behaviour In The Retail Aisle
Barbara Foster,
Cesar Carbajal and
Max Ruckman
Market Research Associates
Introduction
Black & Decker, Society Brass Collection
approached Market Research...
